This is the second installment of the Superb Stuff series. Read the introduction here.
Right now I am sitting over my laptop, the way I do every morning, with a delicious bowl of cereal. Full disclosure: my name is Erin and I am a cereal-aholic. My dad works for Kellogg's and I grew up in the "Cereal City" Battle Creek, Michigan (I just found a link with a comedian making fun of it, pretty funny). Anyway, it is in the complete spirit of uncensored bias that I present Kashi as one of my favorite companies.
As a kid I was pretty much raised on Kellogg's cereals like Corn Flakes, Rice Krispies, and my personal favorite Froot Loops. I still enjoy Special K and other Kellogg's cereals (although not the Froot Loops so much) but as I have gotten older and more health conscious, my tastes have changed. It seemed appropriate that as I was learning more about nutrition and getting into yoga that my dad introduced me to a small Californian health food company called Kashi.
Kashi cereals are high in protein, fiber and their signature blend of whole grains. Their signature phrase is, "7 whole grains on a mission." Here is a section of their mission, or "Mantra" as they call it, that stands out to me:
Health isn’t a destination; it’s a journey. Every little step we take creates a healthier path forward. We believe that when we eat well, we feel well, and do well for ourselves, our families, our coworkers, our communities, and the world. This philosophy builds on our deep roots in natural foods since 1984 and remains our daily guiding light.
They go on to highlight all the ways that they are active in community building and environmental sustainability.
Sure, a lot of companies take on this image because it is fashionable to be health conscious and environmentally friendly these days. Still, more companies don't even bother. As consumers if we are serious about good health and corporate environmental practices we should support companies who make it a serious priority. It is built into the DNA of Kashi and I hope they stay that way. Plus Kashi Go Lean is really yummy.